Alana Appel
I design complex B2B products that people actually enjoy using, across healthcare, insurtech, fintech, and enterprise SaaS. My background blends Fine Arts training with 15 years of design experience spanning startups and Fortune 500 companies, and my specialty is making dense, high-stakes workflows feel simple.
Lately, my focus has been AI product and strategy: shaping how AI-guided experiences explain themselves, earn trust, and fit into real workflows, from document intelligence for commercial lending to contract analysis platforms.









